The Gut Co
Redefining welness
Details
The Gut Co’s mission is to redefine wellness from the inside, the gut. The gut impacts every aspect of our physical and mental health – a long story to tell. Starting with the packaging, we highlighted the superior ingredients and quality of the pre+pro biotic tablets, which have an attractive ‘macaroon’ feel about them. But they are far from that, they use a unique multilayer system, making sure the ingredients are compatible and protected to get to where they need to intact.
Services
Brand Identity
Packaging
Year
2024
We created a ‘container’ communicating system to transmit this idea of protection. We became as vocal and eductative as we coulda – always in laymans terms – in order to remove the stigma surrounding gut health.
Using upbeat colours, playful type and creative tablet and human photography, we created a positive community-first brand. The brand idea was ‘It’s what’s inside that counts’. This directly speaks of the quality of the ingredients in the tablets (what we put into our body matters) and that we all have it within us to take back control of our health.
Using upbeat colours, playful type and creative tablet and human photography, we created a positive community-first brand. The brand idea was ‘It’s what’s inside that counts’. This directly speaks of the quality of the ingredients in the tablets (what we put into our body matters) and that we all have it within us to take back control of our health.
Credits
Creative Direction
Steve Casquero
Photographers
Daniele Dellepiane
Design
Steve Casquero
