OpenSecrets

The influence of money

Details

With around 2 million site visits per month, OpenSecrets is a nonprofit organization that tracks the influence of money in U.S. politics. They provide extensive data on campaign contributions, lobbying efforts, and political spending, offering a transparent view of how money flows through the political system. 

Services

Rebrand

Year

2024

Their mission is to empower the public, journalists, and researchers by making this data accessible and easy to understand, thereby fostering accountability and promoting informed participation in democracy. We developed a holistic redesign that connects the dots of OpenSecret’s nonpartisan approach to politics, making it agnostic to political themes and free of affiliation - graphic or otherwise. The new redesign is a more modern, independent and digital friendly look, with the timeless and functional helvetica font at its core.

‘Money Green’ was employed as the new brand colour to replace the typically saturated blue/red of politcal coding. The ‘Open’ element of the logo was made to look more like a chart/data and used as a ‘focus device’ to frame content relevent to the theme and arch of ‘Following The Money In Politics’.

‘Money Green’ was employed as the new brand colour to replace the typically saturated blue/red of politcal coding. The ‘Open’ element of the logo was made to look more like a chart/data and used as a ‘focus device’ to frame content relevent to the theme and arch of ‘Following The Money In Politics’.

‘Money Green’ was employed as the new brand colour to replace the typically saturated blue/red of politcal coding. The ‘Open’ element of the logo was made to look more like a chart/data and used as a ‘focus device’ to frame content relevent to the theme and arch of ‘Following The Money In Politics’.

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