CASA CLARITA

Be at home on Valencia

Details

Nestled in the heart of Valencia, Casa Clarita offers more than just a place to stay—it’s an intimate retreat where warmth and character take center stage. The concept of Clarita, a fictional hostess, breathes life into the experience. She’s charming, witty, and subtly humorous, making guests feel at home in every interaction, thanks to a welcoming team that mirrors her spirit.

Services

Brand Identity

Naming

Year

2023

At the heart of this project was the creation of a name and identity that embody this warmth. The name "Casa Clarita" was designed to evoke light, renewal, and familiarity. It’s not just a name—it’s a reflection of the space's personality. The visual identity is equally thoughtful, with a custom-designed logotype that is approachable yet distinctive. Deep, rich blue tones bring cohesion and calm to the brand, creating an elegant yet understated aesthetic.

The deep, rich blue tones of Casa Clarita evoke tranquility and cohesion, creating an elegant backdrop. These hues enhance the space's warmth, inviting quests to relax and experience the refined simplicity of their surroundings.

The visual identity of Casa Clarita features a custom logotype that balances approachability with distinctiveness, reflecting Clarita's warm personality. Each design element invites guests into a world of comfort and thoughtful hospitality.

The deep, rich blue tones of Casa Clarita evoke tranquility and cohesion, creating an elegant backdrop. These hues enhance the space's warmth, inviting quests to relax and experience the refined simplicity of their surroundings.

The visual identity of Casa Clarita features a custom logotype that balances approachability with distinctiveness, reflecting Clarita's warm personality. Each design element invites guests into a world of comfort and thoughtful hospitality.

The deep, rich blue tones of Casa Clarita evoke tranquility and cohesion, creating an elegant backdrop. These hues enhance the space's warmth, inviting quests to relax and experience the refined simplicity of their surroundings.

The visual identity of Casa Clarita features a custom logotype that balances approachability with distinctiveness, reflecting Clarita's warm personality. Each design element invites guests into a world of comfort and thoughtful hospitality.

The result is a balance between artistic elegance and comfort, all of which align perfectly with the brand’s positioning: offering thoughtful, human-centered hospitality in a beautifully curated environment. Casa Clarita is not just a place to stay, but a home that invites you in with every detail.


The result is a balance between artistic elegance and comfort, all of which align perfectly with the brand’s positioning: offering thoughtful, human-centered hospitality in a beautifully curated environment. Casa Clarita is not just a place to stay, but a home that invites you in with every detail.


The result is a balance between artistic elegance and comfort, all of which align perfectly with the brand’s positioning: offering thoughtful, human-centered hospitality in a beautifully curated environment. Casa Clarita is not just a place to stay, but a home that invites you in with every detail.


Every detail is thoughtfully curated to offer a unique experience, where the warmth and character of the space shine through. Here, luxury lies in the subtle and the unexpected, inviting guests to enjoy a different kind of hospitality, full of style and authenticity.

Every detail is thoughtfully curated to offer a unique experience, where the warmth and character of the space shine through. Here, luxury lies in the subtle and the unexpected, inviting guests to enjoy a different kind of hospitality, full of style and authenticity.

Every detail is thoughtfully curated to offer a unique experience, where the warmth and character of the space shine through. Here, luxury lies in the subtle and the unexpected, inviting guests to enjoy a different kind of hospitality, full of style and authenticity.

Credits

Creative Direction

Fran Giner

Photographer

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Design

Fran Giner

Google

The doubting mind

Google

The doubting mind

Google

The doubting mind