CASA CLARITA
Be at home on Valencia
Details
Nestled in the heart of Valencia, Casa Clarita offers more than just a place to stay—it’s an intimate retreat where warmth and character take center stage. The concept of Clarita, a fictional hostess, breathes life into the experience. She’s charming, witty, and subtly humorous, making guests feel at home in every interaction, thanks to a welcoming team that mirrors her spirit.
Services
Brand Identity
Naming
Year
2023
At the heart of this project was the creation of a name and identity that embody this warmth. The name "Casa Clarita" was designed to evoke light, renewal, and familiarity. It’s not just a name—it’s a reflection of the space's personality. The visual identity is equally thoughtful, with a custom-designed logotype that is approachable yet distinctive. Deep, rich blue tones bring cohesion and calm to the brand, creating an elegant yet understated aesthetic.
The deep, rich blue tones of Casa Clarita evoke tranquility and cohesion, creating an elegant backdrop. These hues enhance the space's warmth, inviting quests to relax and experience the refined simplicity of their surroundings.
The visual identity of Casa Clarita features a custom logotype that balances approachability with distinctiveness, reflecting Clarita's warm personality. Each design element invites guests into a world of comfort and thoughtful hospitality.
Credits
Creative Direction
Fran Giner
Photographer
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Design
Fran Giner
